Influence: The Psychology of Persuasion

By May 11, 2021May 27th, 2021No Comments

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Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say β€œyes” β€” and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

Author: Robert B. Cialdini,PhD

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