Business

The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures

By April 26, 2021June 5th, 2021No Comments

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The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures

The Brave New Service Strategy, delves into the evolution of service delivery and identifies three ways to forge links with customers: the relationship; the encounter and the pseudo-relationship.

Author: Barbara A. Gutek & Theresa Welsh

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