fbpx
Business

The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures

By April 26, 2021June 5th, 2021No Comments

Get thousands of key insights and lessons from best-selling books.

Download the App and experience rapid growth now. 🚀

Main image for lesson

The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures

The Brave New Service Strategy, delves into the evolution of service delivery and identifies three ways to forge links with customers: the relationship; the encounter and the pseudo-relationship.

Author: Barbara A. Gutek & Theresa Welsh

Buy from Amazon