Turning Silver into Gold: How to Profit in the New Boomer Marketplace
“Furlong displays a genuine grasp of boomer sensibilities, especially those of decency and happiness and the common good; when she speaks of value added, it is not just the markup but how the product or service adds to the pleasure of living right and well.” — Kirkus Business & Personal Finance Report
“Mary Furlong is an expert on the Baby Boomer demographic as an academic, entrepreneur, and marketer. She has lots to teach about how to successfully reach and impact this enormous market.” — Myrna Blyth, Founding Editor, More Magazine
