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Eveolution: The Eight Truths of Marketing to Women

By July 22, 2021December 30th, 2021No Comments

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Eveolution: The Eight Truths of Marketing to Women

If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you can’t succeed in business without successfully marketing to women.

Author: Faith Popcorn & Lys Marigold