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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

By June 17, 2021No Comments

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

This book shows how to reinvent PR around two-way conversations, bring the “public” back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com’s Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services.

Author: Brian Solis & Deirdre Breakenridge