Gendersell: How to Sell to the Opposite Sex
GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales — selling to the opposite sex. Despite a decade of important research on how differences between the sexes affect personal and workplace relationships, until now virtually every book on selling has ignored these differences. And despite the fact that women make approximately 85 percent of the purchasing decisions on most products and services and now constitute more than 25 percent of today’s sales force, nearly all relevant books have been written by men for men in sales about selling to men.
