BusinessMarketing

Scoring Points: How Tesco Is Winning Customer Loyalty

By June 13, 2021No Comments

Get thousands of key insights and lessons from best-selling books.

Download the App and experience rapid growth now. 🚀

Main image for lesson

Scoring Points: How Tesco Is Winning Customer Loyalty

Authors Clive Humby and Terry Hunt, two major influences behind the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard — the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction.

Author: Clive Humby & Terry Hunt with Tim Phillips

Buy from Amazon